Advertising with CACBT

Advertising & Sponsorship Opportunities

General Advertising Conditions

  • All advertisements must be relevant to the practice, education, or advancement of cognitive and behavioural therapy or related mental health professions.
  • All advertising and sponsorship requests are subject to CACBT approval and must align with the mission, goals, and values of CACBT.
  • CACBT reserves the right to approve, decline, edit, or remove any advertisement that does not align with the Association's mission, values, or Advertising and Sponsorship Policy, or that presents an actual or perceived conflict of interest.
  • Advertisements must be accurate, verifiable, and not misleading. CACBT does not independently verify information submitted by advertisers and accepts no responsibility for the accuracy of advertising content or claims. The advertiser is solely responsible for the content submitted.
  • Advertising must be inclusive and respectful and must not contain discriminatory, offensive, or indecent content.
  • Advertisers are responsible for ensuring they have permission to use all submitted logos, images, and other materials.
  • Advertising or sponsorship does not imply endorsement by CACBT of any product, service, organization, or individual.
  • Payment must be received before publication or distribution unless otherwise specified.
  • Between January 1 - May 15, CACBT-ACTCC reserves the right to decline postings that may conflict with the annual conference or compete with conference sponsorships.
Advertising & Sponsorship Fees
Advertising / Sponsorship CACBT Members Non-Members
Member Portal Discussion Forum Free, unless noted otherwise $250 + tax
Direct Email $250 + tax $250 + tax
Member Update $150 + tax per month $150 + tax per month
Member Benefits Page No cost, subject to eligibility requirements No cost, subject to eligibility requirements
CBT Training Listings Free when personally delivering or facilitating the training $100 + tax per workshop/event
Job Listings $50 + tax per month $50 + tax per month
Webinar Sponsorship $450 + tax per webinar $450 + tax per webinar
Annual Organizational Sponsor $1,250 + tax annually $1,250 + tax annually
1

Member Portal Discussion Forum

Share educational, professional, and member-related opportunities.

CACBT Members Free*
Non-Members $250 + tax
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Purpose

The CACBT Discussion Forums, located in the Member Portal under Workspaces, are intended to facilitate the sharing of educational, professional, and member-related opportunities within the CBT community. Members can customize their notification settings to control when and how they receive notifications.

Discussion Forum topics include: General, Education/Research, Referral Requests, and Student Section.

Fees

CACBT Members Free, unless noted otherwise
Non-Members, including organizations, companies, publishers, or individuals who are not CACBT Members $250 + tax
Student / Student Organizations promoting an approved student-focused event offered at no or nominal cost Free

Advertisement Examples

CACBT Member promoting a workshop which they are personally presenting or facilitating Free
CACBT Member promoting a newly published book Free
CACBT Member advertising office space for rent Free
Student or student organization promoting a free or low-cost student event, subject to approval Free
CACBT Member promoting a workshop that they are not personally presenting or facilitating $250 + tax
Non-Member promoting a workshop $250 + tax
Publisher company promoting a book $250 + tax

Process

  • Members: Log in to the CACBT Member Portal and post your content in the corresponding Discussion Forum under Workspaces.
  • Non-Members: Complete the submission form. Once approved, an administrator will post the content on the Discussion Forum on behalf of the non-member.
  • Once approved, posts remain in the workspace indefinitely in the order in which they were posted.
Non-Member Submission Form →
2

Direct Email Advertisement

Distribute an approved advertisement directly to CACBT Members.

CACBT Members $250 + tax
Non-Members $250 + tax
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Purpose

CACBT offers organizations, businesses, practices, educational institutions, publishers, and other approved advertisers the opportunity to distribute approved advertisements directly to CACBT Members via email. Direct Email Advertisements are separate from the Member Portal Discussion Forum.

CACBT Members $250 + tax per email
Non-Members $250 + tax per email
Payment must be received prior to distribution.

Examples

  • An organization promoting a continuing education workshop or training program.
  • A publisher promoting a new CBT-related publication.
  • A company or practice promoting a product or service relevant to mental health professionals.
  • An educational institution promoting professional development opportunities.
  • An organization or company promoting a job opportunity.

Content Guidelines

Advertisers are encouraged to provide:

  • Subject Line: A clear title for the advertisement, maximum 10 words.
  • Advertisement Message: Maximum 300 words.
  • Call-to-Action: One primary call-to-action, such as Register Now, Learn More, or Apply Today.
  • Website Link(s): URL(s) associated with the call-to-action.
  • Contact Information: Name, email address, and/or phone number, if applicable.
  • Organization Logo: High-resolution PNG or JPG.
  • Graphics/Images: Up to four high-quality images relevant to the advertisement and suitable for email distribution.

Image Specifications

  • Maximum of four images.
  • High-resolution PNG or JPG format.
  • Landscape orientation is preferred where possible.
  • Advertisers are responsible for ensuring they have the rights to use all submitted images.

Content Requirements

  • Content must be accurate, professional, and aligned with CACBT's mission and values.
  • Advertisements must not contain misleading, discriminatory, or inappropriate content.
  • Advertisements may still be submitted if they do not conform to the guidelines above, but they require approval by the CACBT Member-at-Large or other delegated representative.
  • CACBT reserves the right to request revisions or decline advertisements that do not meet its advertising guidelines.
Submit Direct Email Advertisement →
3

Member Update Advertisement

Advertise in CACBT's monthly Member Update.

CACBT Members $150 + tax / month
Non-Members $150 + tax / month
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Purpose

Organizations have the option to place an advertisement in the CACBT Member Update. Member Updates are typically distributed on the third Wednesday of each month.

Content must conform to the CACBT Advertising Policy, including not being in direct competition with CACBT, and must be approved by the CACBT Member-at-Large or other delegated representative.

Fees

CACBT Member promoting a workshop which they are personally presenting or facilitating $150 + tax per month
Non-Members $150 + tax per month

The advertisement will include:

  • Placement in a section of the Member Update titled Industry Advertisements.
  • The organization's name and logo.
  • Advertisement Message: Maximum 200 words.
  • Call-to-Action: One primary call-to-action, such as Register Now, Learn More, or Apply Today.
  • Website Link(s): URL(s) associated with the call-to-action.
Submission Deadline: Content must be received by the 1st of the month to be included in that month's Member Update. Content received after the 1st will be considered for the following month's update.
Submit Member Update Advertisement →
4

Member Benefits Page

Offer an exclusive discount or promotional benefit to CACBT Members.

CACBT Members No cost*
Non-Members No cost*
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Purpose

Organizations interested in offering exclusive discounts or promotional benefits to CACBT Members are welcome to contact CACBT.

Eligibility Requirements

To be considered as a CACBT Member Benefit, offers should:

  • Align with CACBT's mission, values, and professional standards.
  • Complement, rather than directly compete with, CACBT programs, services, events, or other offerings.
  • Provide a meaningful professional or personal benefit to CACBT Members.
  • Offer clear and exclusive value to CACBT membership.

All proposed Member Benefits are subject to review and approval by CACBT to ensure they are appropriate and relevant to the membership.

Fee

Approved Member Benefit No cost

Approved Benefits Will Be

  • Listed on the Member Benefits page within the CACBT Member Portal. Inclusion on this page does not guarantee additional promotion.
  • Referenced on the CACBT public website as a Member Benefit available through membership.
  • Promoted periodically through general reminders, such as the Member Update, encouraging Members to explore available benefits.
  • During the first Member Update after the benefit is introduced, the organization will be identified by name to inform Members that there is a new offer.
Approved Member Benefits will not be distributed through a dedicated Direct Email Advertisement unless a separate Direct Email Advertising purchase has been made.
Contact Membership →
5

CBT Training Listings

Promote CBT-related training opportunities on the CACBT website.

CACBT Members Free*
Non-Members $100 + tax / event
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Purpose

CACBT offers individuals, academic institutions, organizations, and companies the opportunity to promote CBT-related training opportunities on the CACBT website. CBT Training Listings are publicly accessible and may be viewed by Members and Non-Members.

Fees

CACBT Member personally delivering the training Free
CACBT Member promoting a workshop led by a Non-Member $100 + tax
Non-Member promoting a workshop they are leading $100 + tax
University or academic institution promoting a CBT training program $100 + tax
Organization or company promoting a CBT workshop or course $100 + tax
Complimentary listings are available only when the CACBT Member is personally delivering the training. If a CACBT Member submits a listing on behalf of a Non-Member, or an organization where the presenter is not a CACBT Member, the standard fee of $100 + tax per workshop/event applies.

Process

  • Complete the CBT Training Submission Form.
  • Submissions will be reviewed by CACBT.
  • Once approved, the listing will appear on the CACBT CBT Training page for a period of 120 days.
Submit a Training → View CBT Training Listings →
6

Job Listings

Promote an employment opportunity to CACBT Members.

CACBT Members $50 + tax / month
Non-Members $50 + tax / month
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Purpose

Job Listings provide Members and Non-Members with a monthly opportunity to promote an employment position to CACBT Members.

Each listing is included in the monthly Member Update, which directs Members to the members-only Job Listings page where the full job posting can be viewed.

Listings remain on the Job Listings page for the duration of the purchased listing period.

CACBT Members $50 + tax per month
Non-Members $50 + tax per month
If you would prefer the job posting to be sent directly to Members by email, please refer to the Direct Email Advertisement option.
Submit Job Listing →
7

Sponsorship Opportunities

Non-conference webinar and annual organizational sponsorship.

Members & Non-Members From $450 + tax
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Purpose

CACBT offers non-conference sponsorship opportunities to organizations seeking visibility and engagement with the CACBT community through webinars and ongoing organizational sponsorship.

Webinar Sponsorship

$450 + tax per webinar

Webinar sponsorship provides organizations with an opportunity to increase their visibility within the CACBT community by supporting educational webinars and having their organization recognized in connection with the webinar.

Sponsorship helps support CACBT's ongoing educational programming while providing sponsors with appropriate recognition before and/or during the webinar.

Sponsorship Benefits

  • Organization name and logo included in the footer of one webinar communication, such as the 5-day reminder email.
  • Organization name and logo included on CACBT webinar welcome slides, including the first and last slides, identified as Sponsored by.
  • Optional 1-minute live presentation or integrated video prior to the webinar, OR a video link and/or content posted to the Webinar Workspace forum.

Guidelines

  • For initial webinars that include a sponsor message, a question will be included in the post-webinar evaluation to assess the appropriateness of the sponsored message, including length and perceived intrusiveness.
  • All sponsorship materials must be submitted at least 2 weeks prior to the webinar date.
  • Sponsor message scripts and/or videos must be approved by the CACBT Member-at-Large or other delegated representative before they are used.
Webinar Sponsorship Form →

Annual Organizational Sponsor

$1,250 + tax annually

Organizations wishing to provide long-term or ongoing support to CACBT may become a named Organizational Sponsor.

Organizations seeking sponsorship must not conflict with CACBT's mission, values, or professional standards.

Sponsorship does not constitute endorsement by CACBT of the sponsoring organization, its products, or services, and does not provide exclusivity with respect to competitors.

Rather, sponsorship recognizes the organization's support of CACBT and its work. Organizational Sponsors will be identified as sponsors on the CACBT public-facing website.

Sponsorship Benefits

  • Display of the organization's logo on the CACBT homepage under the Organizational Sponsors section, with a hyperlink to the organization's website.
  • One complimentary Direct Email Advertisement, which may be used at any time during the organization's annual sponsorship period.
  • A separate CACBT-prepared sponsorship announcement included in the Member Update at the time of sponsorship initiation or annual renewal, thanking the organization for its support.
  • The sponsorship announcement will include the sponsor's logo and a hyperlink to the organization's website.
Organizational Sponsor Form →